One-Year Certificate of Completion
The Web Design for Marketing Certificate (45 credits) is intended for individuals who desire to develop or refine their skills in Web site design with a particular focus on applied marketing strategies. Students will learn best practices and the newest technologies in Web site design, effective coding techniques, developing mobile Web sites, using video/audio production and graphic design strategies, in addition to foundational marketing techniques that include the latest Internet marketing tools. Students completing this certificate will also have the opportunity to apply their skills through analyzing and assisting in the development of actual business and commercial Web sites owned by community partners with KCC. Successful completion of this certificate prepares students for employment in Web site Design, E-Commerce, Web 2.0, and Social Media Marketing. National certification opportunities are available for students who successfully complete this certificate coursework.
Core Outcomes: Students will demonstrate skills in creating and managing business/commercial Web sites and in effectively using a full array of Web 2.0 technologies. They will also develop skills in using popular social media tools including Facebook Business Pages, Twitter campaigns, You Tube video marketing channels, and others.
Students will demonstrate competencies in digital literacy, the effective use of coding with HTML5, CSS3, Database-driven sites, Web site planning, Web design using industry best practices, site maintenance and management, Web site authoring, E-Commerce, Internet marketing with Search Engine Optimization (SEO), and social media content management.
Placement into a minimum of MTH 095 is required prior to completing this certificate.
