Catalog 2018-19 
    
    May 12, 2021  
Catalog 2018-19 [ARCHIVED CATALOG]

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BUS 223 - Principles of Marketing

3.00 credits
Study and analysis of the elements of marketing and marketing strategy, stressing product development, policies, pricing strategies, promotion, distribution, international markets, and consumer behavior. Emphasis on the elements of the marketing mix and target markets for consumer and industrial markets.



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