Catalog 2019-20 Addendum 
    
    Mar 28, 2024  
Catalog 2019-20 Addendum [ARCHIVED CATALOG]

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BUS 261 - Consumer Behavior

3.00 credits
This course explores the factors that impact consumer buying behavior and the process that consumers use to make purchasing decisions. Psychological and sociological principles related to consumer behavior and the decision-making process are explored and applied directly to marketing strategy and tools used in a typical retail environment.



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