Catalog 2018-19 
    
    Aug 24, 2019  
Catalog 2018-19 [ARCHIVED CATALOG]

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BUS 261 - Consumer Behavior

3.00 credits
This course explores the factors that impact consumer buying behavior and the process that consumers use to make purchasing decisions. Psychological and sociological principles related to consumer behavior and the decision-making process are explored and applied directly to marketing strategy and tools used in a typical retail environment.



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